K. Dot called on Va$htie to direct his new video presented by Rocksmith. Here is what she had to say about the concept behind the video.
“I had the honor of directing a music video for one of my new favorite artists – Kendrick Lamar. After falling in love with his mixtape Section.80 and playing it on repeat, I was given the choice to pick any song to direct. I settled on “A.D.H.D.” for it’s dark beat and melancholy lyrics, tones that have always resonated with me. Like most of Kendrick’s songs off Section.80, it felt like a confessional of a conflicted generation; a timeless and universal theme.
Kendrick is a monster. Not only is he gifted as a musician, but as a person, he’s an genuine sweetheart. I hope you like the video…
If you don’t have Section.80 by now your losing. Cop it below.